What do you do with your alumni? What do your alumni expect from you?
Alumni relations is becoming an ever more important task at business schools. Whether schools are seeking to involve alumni in fund raising, mentoring current students or acting as ambassadors for the school brand and offer, it means greater effort being applied to alumni relations. While some schools have had avanced alumni programmes for many years, others have more work ahead of them.
Alumni are one of the most underutilised resources at some schools, but get the realtionship wrong between school and alumni, and not only will opportunities be missed, but the school reputation can be diminished.
The first report was published at the end of September 2012 and a copy of the Executive Summary can be downloaded here.
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