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“I know that half my advertising works, I just don't know which half”.  The quote is attributed to John Wanamaker, a department store owner in the US in the early 20th century.  Today, the question might be simpler, ‘Does advertising work?’ In the traditional sense...Read More

The release of the THE World University Reputation Rankings today is yet another opportunity for universities worldwide to put out a press release or post a news story on their websites, hoping to entice more students.  But exactly what role do rankings play in the development of brands and the...Read More

If you haven’t see the recent Brad Pitt film, MoneyBall, then you might well ask this question.  In the film, Brad Pitt, uses data to turn the Oakland Athletics, in to one of the best baseball teams in the USA, even though he has only a fraction of the budget of the ‘big’ team...Read More

The Culture Secretary in Britain’s government recently announced a new campaign to attract tourists based on putting right some myths about Britain’s weather.  So could weather play a part in attracting international students to business schools? In 2007. GMAC produced some researc...Read More

Looking at a series of opening statements from business schools on their websites recently it was hard to spot the difference.  Much of it seemed to be platitudes rather than a clear statement of what makes them different.  Many talk about new business leaders, creating global leaders and ...Read More

The MBA has been an incredible success.  In 2011 GMAC recorded 131,187 applications for full-time MBA programmes at 199 business schools.  In the UK, the MBA is estimated to contribute £2 billion to export earnings annually.  Yet, everywhere there seem to be doubts about the...Read More

Social media is a hot topic with many business schools.  What returns can you expect?  Should you get involved in the conversation or just monitor it?  When to respond and when to stay out?  Which service should you use? The difficulties of using social media from a corporate po...Read More

According to a new book, ‘World Changers – 25 Entrepreneurs Who Changed Business As We Knew It’ by John Byrne, the head of SouthWest Airlines, Herb Kelleher, only hires ‘humble MBAs’.  So should humility be taught at business schools? Probably not.  At least,...Read More

Apple’s new venture in to the text book market is significant given trends in learning in recent years. The Tomorrow’s MBA study run over the last three years has highlighted the growing interest in part-time and distance learning modes of delivery. Historically, technology hasn’t...Read More