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In recent years, entrepreneurship has become a popular component in MBA programmes, attracting a growing number of students interested in using their MBA to launch a business or support the growth of their start-up.  Things may be changing. The 2018 Tomorrow’s MBA report, published by Ca...Read More
Added by: Andrew Crisp
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When it comes to business education, international is almost taken for granted.  The business school that doesn’t have an international student cohort, that doesn’t include international content in its curricula, that doesn’t have international school partners and that doesn&r...Read More
Added by: Andrew Crisp
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Every year when we release the findings from the Tomorrow’s MBA study, someone almost invariably asks whether the MBA has a future.  The MBA has had a tough few years and some have speculated about its terminal decline. The answer, every year, is that the MBA does have a future.  Al...Read More
Added by: Andrew Crisp
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It’s all about brand.  Few people sit around waiting for a ranking to be published on a certain day of the year and then make up their mind to buy a BMW.  Few BMW adverts tell you that their cars are ranked among the top 1% worldwide.  Instead, BMW has a strong brand, built ar...Read More
Added by: Andrew Crisp

The revolution has begun

You might think that you would find the future of business education in an article in the FT, the Wall Street Journal or the Times Higher, it might be in a speech at an AACSB or EFMD conference or perhaps in a boardroom discussion at McKinsey; you probably wouldn’t expect to find it in Stellar...Read More
Added by: Andrew Crisp
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The sun always shines

Can the weather sell a business school?  It seems an appropriate question to ask during the holiday season.  The W P Carey School in Arizona certainly thinks so – they recently tweeted that it was a perfect place to learn because of the 300 days of sunshine each year.  But does ...Read More
Added by: Andrew Crisp
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Rating
What has football got to do with international student recruitment?  The winner of the Championship play-off final between Huddersfield Town and Reading, the Terriers versus the Royals, gains promotion to the English Premier League and the riches that it brings, some estimates putting it at a...Read More
Added by: Andrew Crisp
Perhaps not surprisingly, I am rarely asked by our clients, how much should I spend on marketing?  Probably, as my answer in almost every case would be more than you are at present (I should declare an interest as I run a consulting firm working with higher education institutions).  Of co...Read More
Added by: Andrew Crisp

Right place, right time?

So much in life is about timing and advertising is no different.  This morning I woke up and turned on Twitter coming across an interesting piece in the New York Times about declining international applications to US universities and colleges.   No great surprise given the perceptions...Read More
Added by: Andrew Crisp
Ten years ago, CarringtonCrisp ran its first study of business school websites, WebWorks.  Much has changed, not just the name of the study. As we prepare to start the next round of the study, now called GenerationWeb, it seemed an appropriate time to look back, as well as forward.  Th...Read More
Added by: Andrew Crisp

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