Executive Education Futures

As global economic upheaval struck, many schools found executive education spend collapsed, with one school reporting a decline of as much as 60%.  Yet corporates predicted a bounce back within two years, but what sort of market would it be?

CarringtonCrisp launched the Executive Education Futures study to find out what students and corporates wanted and what business schools could offer.  Through an online survey and a series of corporate interviews, CarringtonCrisp sought to establish what the new market for executive education would look like and how business schools could make the best offer to buyers of programmes.

What corporates wanted more than anything else was a quicker turnaround and a better return on investment.  Shorter programmes with greater impact which meant executives spent more time at their desks delivering more for their employers are a key focus among purchasers.  Add in a desire for flexibility rather than pre-designed offers from ‘star’ professors and you have an opening for entrepreneurial business schools.

Read the Executive Summary from 2010 here.  The next round of Executive Education Futures will take part in 2012 with details available here shortly.