WebWorks
What makes a great university or business school website?
Research carried out by CarringtonCrisp found that two-thirds of students said the internet was helpful in finding out about university or business schools and just under half agreed or strongly agreed that it was their primary source of information when deciding where to study.
Make mistakes with a university or school website and a key marketing tool will fail to fully deliver on a significant investment of time and money.
The first WebWorks study took place in 2007 with 18 UK business schools participating. A copy of the Executive Summary for 2007 can be downloaded on this page. In 2008 WebWorks becomes an international study, supported by both ABS and EFMD.
The Web Works study helps universities and business schools:
- maximise the benefit from their website
- better understand views of their website from potential students, undergraduates and postgraduates
- gain insights into best practice on business school websites
The WebWorks study involves potential students, undergraduates and postgraduates taking part in interactive focus groups assessing websites against 40 different criteria such as access to key information, interest in the information found and overall site performance.
Each participating university or business school receives an individual report on its website as well as a market-wide report, providing information on best practice and recommendations on improving site performance.
Key findings from the WebWorks study 2007 include a preference for site search tools rather than navigation, the dominance of Google in the search engine market and the importance of specialist information on alumni and careers that is accessible to all site visitors.
A copy of the full report for 2007 is available from CarringtonCrisp for €350.
For more information about WebWorks 2008, please call us on +44 (0) 20 7229 7373
or by email at
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