Is there something special about communicating African business school brands?  Is there a distinct 'African' brand for business education? Drawing on recent research with some African business schools, Andrew Crisp from CarringtonCrisp will explore issues around branding African business schoo...Read More

Andrew Crisp from CarringtonCrisp will be speaking at the forthcoming EFMD Undergraduate conference, taking place in Budapest from 5-7 October.  Examining the latest views of undergraduates, their attitudes to business education, school marketing activity and the impact of costs in their deci...Read More