The Business of Branding
What do students, staff and alumni think about your business school? How are you positioned in the marketplace? What are the strengths and weaknesses of your brand?
CarringtonCrisp launched The Business of Branding in 2004 and since that time the study has been used by more than 100 business schools in over 20 countries with 70,000 plus respondents. At the time of the launch, there was little or no market research data available to business schools to help them understand, plan and develop their offer for students, staff and alumni.
Schools use The Business of Branding to improve their operations, whether it’s marketing, careers, alumni, performance or branding. Data delivers opportunities for cost savings, increased efficiency, better marketing returns and enhanced branding.
Read the Executive Summary from 2012. Take part in the next round of The Business of Branding during October 2013 by contacting CarringtonCrisp.