The Business of Branding

Brand has become increasingly important for business schools as they seek to differentiate themselves in a crowded global marketplace of around 15,000 competitors.  Finding a point of differentiation, expressing compelling messages about your school and doing so to audiences globally from a prospective 16 year-old undergraduate to a 60 year old chief executive is enormously challenging.  The Business of Branding study seeks to help.


CarringtonCrisp launched The Business of Branding in 2004 and since that time the study has been used by more than 130 business schools in over 25 countries with nearly 100,000 respondents.  The study provides data, insight and analysis to help schools improve their branding and marketing activity, understanding what makes them different from other providers and how best to meet student, staff and corporate demands.  Data drives strategy and delivers opportunities for cost savings, increased efficiency, better marketing returns and enhanced branding.

To take part in the next round of The Business of Branding just drop us an email at

A PDF copy of the most recent report is available now and can be purchased for £220 by emailing us at or you can purchase by credit card by clicking on the PayPal Add to Cart button below.  Once your payment has been received a PDF copy of the report will be sent to you by email.


The Business of Branding report cover