What future for the MBA?
When every business school has one and every business graduate wants one, what makes you different?
In 2009 the MBA came under increased scrutiny as bankers with MBAs were blamed for the global financial crisis. Media-bashing of the MBA raised questions about its future. At the same time every business school seemed to offer an MBA, but how it was delivered, what was taught and what it offered for a prospective student varied widely, as did the fees.
Against this background, CarringtonCrisp launched Tomorrow’s MBA, a study of prospective MBA students seeking to find out whether attitudes to the qualification had changed, what they wanted from an MBA and what content was a priority for an MBA programme.
Now in it’s fourth year, Tomorrow’s MBA has gathered views from nearly 4000 prospective students in over 90 countries. The Executive Summary from the fourth year of the study can be read here. Deatils of the next round of the Tomorrow's MBA and how your school can take part will be published here shortly with data collection due to take place in October 2013.
"Participating in Tomorrow’s MBA has been invaluable to the University of Sydney Business School as it seeks to grow its management education portfolio. It required very little administrative support from us and provided us with a wealth of data in the key factors that influence prospective students’ decision to consider MBA and just as importantly which MBAs they are more likely to choose.
Particularly significant for us was that Tomorrow’s MBA allowed us to look at changes in student attitudes and perceptions over a number of years and also provided us with the ability to examine similarities and differences in the responses of prospective students from different geographic areas.
The survey and its results produced some key insights that we have been able to use to identify opportunities to clearly differentiate our new program offerings".
The University of Sydney Business School, Nick Wailes, Director of MBA programs,