Two-thirds of prospective students say that the web is their primary source of information when deciding what and where to study, but what do they want and expect from your website?  How effective is your business school website?  is it losing out to the competition?

The GenerationWeb study has run over nine years, examining the internet habits of nearly 3,000 students and best practice across nearly 200 business school websites. 

Today business school's need to think not only about their website, but all their digital marketing from Facebook to LinkedIn to Twitter and a host of social media services around the world.  And it's not just what students look at, but what they look on?  More and more, prospective students begin their search on a smartphone - does your website work on a small screen?  What impression do students get from your digital presence? 


To buy a copy of the 2016 GenerationWeb report for just £350, you can use your credit card by clicking on the link below or drop us a line at and we will send an invocie together with a copy of the report.


To find out how your business school can take part in the tenth year of the GenerationWeb study in 2017, get an individual report on your school website and digital marketing, and benchmark against business schools from around the world, get in touch at  Participation in GenerationWeb 2017 costs just £1,500

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