New programmes for a new university

As a new provider, Muscat University needed to ensure its offer quickly developed awareness, distinctiveness and a reputation for substance in an increasingly competitive marketplace.

CarringtonCrisp conducted a consulting project to support the introduction of new DBA and MBA programmes.

Using desk research, interviews and an online survey, CarringtonCrisp identified competitive threats and the nature of competitor offers, assessed employer demand for and engagement with corporates and set out the key components of the new programmes likely to drive success and provided recommendations to launch the new programmes.

To find out how we can help with a project at your university or business school, please call us on +44 20 7229 7373 or email us at

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