News & Articles
Meet the new guy
20 May 2026
Ian Hawkings can’t help thinking that at business schools, marcoms is stuck on the outside looking in, and AI won’t help
I used to work very closely with marketing and communications...
Valued but not heard
20 May 2026
Elena Liquete considers why marcoms leaders are missing from the executive board in business schools.
Read MoreKnow Thyself - Before Somebody Else Does
20 May 2026
Dil Sidhu considers why universities would benefit from sharper outside eyes, rather than an internal review, to fully understand what they are doing today, and whether it is enough for...
Read MoreCitizenship, Wisdom, and Purpose: The Human Magic that will allow us to flourish in the age of AI
19 May 2026
Ian Hawkings discovers how John Roos' new book adds the magic ingredients to making AI and humans work.
Read MoreThe challenge of marketing a business school - strategy, staff, budgets and more
02 April 2026
Ian Hawkings thinks about the struggles facing business school marketeers and how they can get insights to enhance performance in the new Knowing Me, Knowing You study.
Read MoreWhat’s the competition for an MBA?
01 April 2026
Andrew Crisp considers where the competition is coming from for the MBA and what that means for business schools.
Read MoreWhat does international mean for India?
01 April 2026
Anant Upadhyay looks at some of the latest trends in India’s growing international higher education space and the answers it might provide for other education destinations.
Read MoreWhat is “Executive Education” anyway? In the future, it will go by a different name
01 April 2026
Bruce Wiesner looks at the evolution of executive education and how it will change in the future.
Read MoreThe uncertainty of the 4am knock on the door
01 March 2026
Andrew Crisp reflects on the uncertainty that dominated this year’s EFMD Deans conference.
When the knock at the door comes at 4am, it’s never good news.
AI is in demand, but tomorrow’s graduates need to be more than just AI experts
01 March 2026
Andrew Crisp looks at the challenges facing universities and business schools to successfully integrate AI into their operations and what else they should be thinking about.
Read MoreBuilding a distinctive brand story for UCL
01 March 2026
Claudia Monteiro considers how one of the world’s leading universities has built a new brand story.
Read More