Cláudia built her craft in communications, marketing and stakeholder relations across higher education, performance arts and sports. She’s led communications and external relations for the University of Edinburgh Business School, transforming its reputation with key stakeholders.
Prior to that Cláudia consulted with world-leading brands in arts & entertainment, heading the first international campaign for the world’s leading festival city, Edinburgh. Claudia led the campaign for Glasgow 2014’s Queen’s Baton Relay Relay journey through 70 nations and territories of the Commonwealth. She started her career in Public Affairs for the US State Department and then went on to work as London Correspondent for Diário Economico, the FT-owned financial daily of Portugal.
Cláudia has a PhD in Communications, is a qualified Coach by the Association for Coaching (UK) and a wizard with StreetWisdom, a global social enterprise with a mission to find better answers to questions people have at work and in life.