Mission international: selling the impossible during the pandemic

04 August 2020

International student flows around the globe have been massively reduced during the pandemic, so it might seem a strange time to be launching a major initiative to attract new international students. However, this is just what is happening in Canada.

The Business Schools Association of Canada has just launched a new online portal introducing 61 Canadian business schools and their offer to students. The new portal, Study Business in Canada, went live recently with the aim of further growing the reputation of Canadian business schools and attracting more international students.

Tim Daus, Executive Director of the Business Schools Association of Canada, commented "Our objectives for the initiative are quite simple: to raise the awareness of Canada and Canadian university business schools as a preferred study destination for business and management education.  Canada is a welcoming country with an outstanding higher education system, a high quality of life and a very multicultural population. Our business school community is remarkably diverse, each with their own story to tell.   We strongly believe that our schools are all excellent choices. Each student and school are unique – it is a matter of finding the best fit."

The launch of the portal comes at the same time as interest in Canada as a destination is growing. CarringtonCrisp’s own Business of Branding report found this year that interest in studying in Canada is at an all time high, with 48% of students saying they would consider Canada, up from 38% the previous year.

Nine out of ten students surveyed definitely or mostly agree that Canada is welcoming to international students, more than any other country considered in the study. Add in strong opportunities to stay and work in Canada after graduation and it is easy to see why a growing number of students are considering studying business in Canada.

Image by Edna Rabago from Pixabay