The Business of Branding

Expressing compelling messages about your school and doing so to audiences globally from a prospective 16 year-old undergraduate to a 60 year-old chief executive is enormously challenging. 

The study provides data, insight and analysis to help schools improve their branding and marketing activity, understanding what differentiates them from competitors, perceptions of international study destinations and how best to meet student, staff and corporate demands.

The latest study, published in association with EFMD, finds the USA back as the most favoured destination for international students, while Germany seems to be on the rise. The report comes at a difficult time for mobility with Australia and Canada both announcing new restrictions on international students. In the UK changes last year prevented dependents from travelling with students, although the tone of the new government has been more positive.  Although the USA is top for now, political uncertainty around the Presidential election in November may make the current recruitment round for international students more difficult.

To take part in the next round of The Business of Branding, which will go live in April 2025, and get insights specifically for your business school as well as the global report, get in touch with us at info@carringtoncrisp.com

Target Audiences: current students, faculty and professional staff.

Timeline: survey goes live in April 2025