Tomorrow's Masters

The pre-experience Masters market has been booming.  Programmes have proliferated with students using degrees to boost their entry to the labour market.

However, the new Tomorrow's Master's report has a warning for business schools - money matters.  A growing number of students are concerned about the cost of study and the potential ROI of studying.  With economic uncertainty everywhere and stories about the difficult graduate jobs market, prospective students are becoming increasingly hesitant about the value of a Master's degree.

With some students switching from an MBA to a Master's, and a growing post-experience Masters market, there is still good demand, but business schools need to be clear in their marketing just what a Masters degree can delvier for tomorrow's students.

Launched in 2012, Tomorrow’s Masters examines prospective student demand for business Masters degrees other than the MBA. Tomorrow’s Masters looks at attitudes to decision-making, motivation to study, course content, fees, rankings, careers, marketing, the role of technology, international study and much more.

To take part in the next round of Tomorrow’s Masters, which will go live in April 2027, and get insights specifically for your business school as well as the global report, get in touch with us at info@carringtoncrisp.com


Target Audiences: Prospective Masters students

Timeline: survey goes live in April 2027