Tomorrow's Masters

Launched in 2012, Tomorrow’s Masters examines the booming market for Masters programmes other than the MBA. Whether it’s a Masters in Management or a specialist Masters in finance, accounting, data analytics or something else, demand for these degrees has accelerated in recent years. Many students now choose a pre-experience Masters to boost their success in the graduate labour market, adding valuable qualifications to their undergraduate degree.

Tomorrow’s Masters looks at attitudes to decision-making, motivation to study, course content, fees, rankings, careers, marketing and the role of technology.

In the latest study, published in association with EFMD in April 2021, 55% of respondents indicate they are more likely to study now than they were a year ago. Not only do more want to study a Masters, but more want to study online, up to 18% from 12% in 2020. No doubt both findings have been influenced by the pandemic, fewer graduate jobs have meant more students continuing on from an undergraduate degree to a Masters and having spent much of the last year studying online, more now recognise the possibilities of an online degree.

To take part in the next round of Tomorrow’s Masters, which will go live in December 2021/January 2022, and get insights specifically for your business school as well as the global report, get in touch with us at


Target Audiences: prospective Masters students.

Timeline: survey goes live in December 2021/January 2022

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