Tomorrow's Masters

Launched in 2012, Tomorrow’s Masters examines the booming market for Masters programmes other than the MBA. Whether it’s a Masters in Management or a specialist Masters in finance, accounting, data analytics or something else, demand for these degrees has accelerated in recent years. Many students now choose a pre-experience Masters to boost their success in the graduate labour market, adding valuable qualifications to their undergraduate degree.

Tomorrow’s Masters looks at attitudes to decision-making, motivation to study, course content, fees, rankings, careers, marketing and the role of technology.

In the latest study, published in association with EFMD in May 2020, the idea of the stackable degree continues to gain ground, up from 33% in 2019 to 39% in 2020.  At the same time, interest in online study, although it remains small overall, has grown from 7% to 12% of the audience group.

To take part in the next round of Tomorrow’s Masters, which will go live in December 2020/January 2021, and get insights specifically for your business school as well as the global report, get in touch with us at

Target Audiences: prospective Masters students.

Timeline: survey goes live in December 2020/January 2021

More Reports

Subscribe to our newsletter