Tomorrow's Masters

Launched in 2012, Tomorrow’s Masters examines the booming market for Masters programmes other than the MBA. Whether it’s a Masters in Management or a specialist Masters in finance, accounting, data analytics or something else, demand for these degrees has accelerated in recent years. Many students now choose a pre-experience Masters to boost their success in the graduate labour market, adding valuable qualifications to their undergraduate degree.

Tomorrow’s Masters looks at attitudes to decision-making, motivation to study, course content, fees, rankings, careers, marketing and the role of technology.

In the latest study, published in association with EFMD in April 2022, 38% of respondents indicate they prefer to study fully online or blended, more than twice the percentage that chose the same options last year.  Growing provision online has opened up Master's degrees to older candidates who don't want to or can't give up their job to pursue a degree full-time on campus.

To take part in the next round of Tomorrow’s Masters, which will go live in January 2023, and get insights specifically for your business school as well as the global report, get in touch with us at


Target Audiences: Prospective Masters students

Timeline: survey goes live in January 2023

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