Tomorrow's Masters

Launched in 2012, Tomorrow’s Masters examines prospective student demand for Masters degrees other than the MBA. Whether it’s a Masters in Management or a specialist Masters in finance, accounting, data analytics or something else, demand for these degrees has accelerated in recent years. Many students now choose a pre-experience Masters to boost their success in the graduate labour market, adding valuable qualifications to their undergraduate degree.

Tomorrow’s Masters looks at attitudes to decision-making, motivation to study, course content, fees, rankings, careers, marketing and the role of technology.

In the latest study, published in association with EFMD in May 2023, 29% of respondents indicate they prefer to study fully online or blended, down on the previous year, reflecting the post-COVID return to campus. 

To take part in the next round of Tomorrow’s Masters, which will go live in February 2024, and get insights specifically for your business school as well as the global report, get in touch with us at


Target Audiences: Prospective Masters students

Timeline: survey goes live in January 2024

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