The Business of Branding

Expressing compelling messages about your school and doing so to audiences globally from a prospective 16 year-old undergraduate to a 60 year-old chief executive is enormously challenging. 

The Business of Branding study provides data, insights and analysis to help schools improve their branding and marketing activity, understanding what differentiates them from competitors, perceptions of international study destinations and how best to meet student, staff and corporate demands.

The latest study, published in association with EFMD, finds the USA has slipped to the third most favoured destination for international students, behind the UK and Germany, which continues to increase in popularity among international students.

Competition for international students is increasing, with India, New Zealand and Dubai, among many, seeking to entice international students and/or institutions.  For the USA, while politics is impacting its reputation with prospective students, costs and access to visas are also significant factors for many.

To take part in the next round of The Business of Branding, which will go live in April 2026, and get insights specifically for your business school as well as the global report, get in touch with us at info@carringtoncrisp.com

Target Audiences: current students, faculty and professional staff.

Timeline: survey goes live in April 2025