Tomorrow's MBA
Many schools are rethinking what an MBA means, challenged to make content relevant to tomorrow’s careers, by declining international student numbers or by technology to deliver differently.
In 2009 CarringtonCrisp launched Tomorrow’s MBA, a study of prospective MBA students seeking to find out whether attitudes to the qualification are changing, what they want from an MBA, what content is a priority for their studies as well as decision-making, motivation, fees, rankings, careers and much more.
The study has run annually since the 2009 financial crisis; in that time it has gathered views from more than 20,000 prospective students in over 90 countries.
In the latest study, published in association with EFMD in March, the report highlights a number of key trends, including:
- a further decline in interest in study abroad,
- demand for greater personalisation of the MBA experience,
- a small drift back to campus for study,
- and, of course, growing interest in AI.
The report can be purchased on our website by using the links to the right of the page. To take part in the next round of Tomorrow’s MBA, which will go live in November 2026, and get insights specifically for your business school as well as the global report, get in touch with us at info@carringtoncrisp.com
Target Audiences: Prospective MBA students
Timeline: Survey goes live in November 2026
